Social Media for e-Commerce
Content creation: product videos: social media insights: product photography
Social Media Marketing for e-Commerce
Marketing using social media for e-commerce can build a following of potential sales leads by creating content and story-lines around topics related to your business. Generating awareness, interest and building trust are part of the customer journey before they make a purchase or sign up to a newsletter. Social media platforms can also be used for customer service while a person is engaging in social media. Customers can instantly make a message inquiry and get a quick response without having to make a separate search for your website and contact details. Information about opening hours, latest products, event and news can be displayed on your business page.
Creating content for selling on Social Media has to be subtle, appealing, informative and (if relevant) fun! Designing eye-catching graphics for stories and posts around topics relating to the product or service will gain attention in feeds. Short film clips and branded video can boost engagement and encourage the valuable ‘Share’. Post direct calls to action in balance with posts that create interest and engagement.
Taking advantage of paid Social Media Advertising will get your post reach to specified audiences and locations. Some social media platforms have enabled people being able to purchase a product without even leaving social media! Setting up Facebook Business Manager enables product catalogues to be uploaded so then product posts will allow a direct purchase.
Social media channel insights are invaluable when planning how you are going to advertise your products or services online; showing your audience age range, demographics, post reach and post popularity.