Facebook for Business
Facebook has now established itself with the largest number of people that connect, share and updated with events, information and news. Reaching out to potential customers using relevant interests connects your Brand to people and increases awareness. You can list your products and services on your Facebook page, and with sharing links, posting images and videos, connecting with your customers is so much more dynamic…
Expressing your company’s personable side, as with developing stories and showcases, enhances your brand identity. Offering customer services through Facebook and Messenger makes being more approachable and accessible help towards building trust and familiarity. Promoting a positive word of mouth is all about social media marketing, and Facebook provides opportunities to be helpful and informative whilst customers are in the research stage of aspiring to a new product or holiday.
Using targeted advertising with CTAs such as an opt-in for a newsletter or running a competition, helps your Business Page with added interests and builds engaged customers. Facebook also provides invaluable customer feedback and insights to see how well posts are performing.
Tasks for Facebook Page Management
Header image – Create or refresh your banner on your Page. You can change it regularly to coincide with an event or seasonal trends.
Research and identify your Facebook potential customers and their interests.
Creating a Facebook strategy/calendar that is part of an overall marketing campaign.
Design images, graphics, video / clip content for your news / articles.
Curate content that is relevant for your audience that you can share on your timeline.
Schedule posts over a time scale – you can still post ‘as it happens’ to be immediate.
Social Adverts on Facebook – designing social ads and calls to actions, targeting your potential customers, generating leads with custom audiences.
Facebook Shop – Facebook provides a Shop section where you can upload your products with links to purchase on your website.