LinkedIn Business Pages
LinkedIn began as a resume platform to connect with industry and professionals. As a dedicated business network, LinkedIn has developed and grown so that you can now have a Company Profile with showcase pages.
LinkedIn gives your brand increased search visibility.
A properly optimized LinkedIn profile and company page increase your chances of ranking in Google search, giving you more valuable real estate in the search engine results. To ensure you’re ranking in search, make sure you:
Are using relevant keywords in your bio and page description.
Use descriptive wording in your job title and company name.
Complete all fields in your profile and company description.
Include links to your website and blog in your profile, description, and posts.
LinkedIn can improve professional face-to-face relationships.
We know that LinkedIn helps businesses establish and nurture important online relationships. However, research suggests it can also help solidify in-person connections.
LinkedIn is the ideal network for establishing thought leadership.
As a key channel for professional content distribution, there’s no more effective network for establishing yourself or your brand as a leader in your industry. LinkedIn groups allow you to position yourself as a trusted influencer in your niche, and recommendations and endorsements can go a long way to solidifying your reputation as a trusted entity in your field.
LinkedIn is even more important to B2B marketers than Facebook.
According to the 2015 Social Media Marketing Industry report, LinkedIn has now surpassed Facebook as the #1 most important social platform for B2B marketers. While only 21% of B2C marketers cited LinkedIn as their #1 platform, 41% of B2B marketers put it at the of their list (compared to just 30% who said Facebook was the most important).
LinkedIn posts have the potential to reach all your page followers.
Unlike Facebook, LinkedIn has no filtered feed. When you post an update to your LinkedIn company page, it appears in your followers’ feeds, regardless of how often they have interacted with your posts in the past.
LinkedIn Management Services
- Graphics for Company Page Headers, Logo Profile images, and Showcase images designed using your existing brand logos and images
- Creating posts for your newsfeed with specific images
- Producing video content or slide shows.