Video and Music Platform Design and Management.
Trends for video marketing are continuing to show that videos increase engagement and conversions with 40% of consumers saying they are more likely to purchase after viewing a video. ‘How To’ videos have gone up over 70% in one year (2015-16).
From a very short 6 second clip (Instagram | Twitter) to longer informative short films (YouTube | Vimeo) there is more scope for video creation whatever your line of business.
Longer branded short-films are informative and have longevity compared to micro-clips that can be instantly shared social media. Facebook video is proving to be a very strong avenue to gain attention, whilst Instagram, WhatsApp, and Snapchat are constantly growing into digital spaces where artistic, eye-catching moving images will cause a viewer to pause, look, listen and click to find out more. Vlogging has become popular and could be an idea if you like talking directly to your followers and you wish to build a community around topics of interest where you can directly interact with viewers.
Both formal and informal approaches to video production can be included in an overall digital marketing plan. Accessible to everyone using cameras, tablets, phones; from instant streaming to carefully produced film making and plenty of Apps to enable quick film editing and uploading, all with realistic costs to include in your publicity budget.
Our channel management services not only focus on video search optimization but also the aesthetics of your channel design, video thumbnails, and content.
Find out more about video production and short clip making…
News channels, educational sites, and radio have long been using podcasts so listeners can ‘listen again’, research subjects and listen to them in their own time. Podcasts can be listened to while doing other things like walking your dog, cooking, working on hobbies..which makes them unique from other types of content that need complete attention.
If your topics/subjects are relevant then podcasting can open up another channel for digital marketing. Opening up your channel on iTunes, Soundcloud, Spotify (to name a few) will enable you to share your story, knowledge and create an asset (dynamic content) that you can share on Social Media and your website.
Some ideas for podcast content can include ‘How-Tos’, reviews, stories, news, product information, interviews, questions and answers, news. Podcasts can create an additional promotional tool where you can add information at the end, such as ‘where to purchase’ or ‘visit website to find out more’.
After you have created your podcast you can use it in promotions:
Social media exposure
Podcast directories including Podcast.net and iTunes.
Digital marketing has provided musicians with a direct channel to connect with fans and sell their music. Digital distribution music platforms and sales partners such as Spotify, iTunes, Bandcamp, Google Music, Amazon, Tunecore, CD Baby, all need artwork and branding each having specific requirements for image sizes. Some Apps and Widgets can be used on your Website / Social Media to showcase music and share news updating of events, new releases, and interests.
Musicians digital strategy includes are:
- Developing a well-rounded approach to marketing and selling your music online.
- Utilizing the power of social media outlets to build your fan base.
- Using a mix of traditional and nontraditional marketing strategies
- Creating widgets and Apps that can be embedded on your website and used for online marketing
- Designing newsletters and building an email marketing strategy
- Developing a solid foundation in effective messaging, branding, and communication
- Understanding how to properly use analytics to identify your niche and target your audience
Overall these digital tasks are created in a timeline and a finalized marketing plan for your music release and events.