Social Media channels each have their own individual layout specifications and features, but the aspects they have in common are that they convey visual impressions that communicate your company personality, products, ethics, and services.
Opening a new social media channel and entering your profile with the relevant keywords and images that have visual impact aim to get you noticed and help customers on their own discovery and research journeys when they are thinking about making (eg.) a purchase, visiting a venue or booking a holiday.
After researching the social media channels that are relevant for your type of business, (…read more about each channel…) you will need to be prepared with the following information for the data input.
- Company details – address, contact details, etc
- Short Description
- Longer description
- Images for the Header, Profile, Footers (if applicable) and a collection of three to five images to portray your business for a first “album upload”.
Your Profile image is the “spearhead” image for your company that will show up when you post articles to the news feeds and make comments, so it will be the same for each social media channel. It could be your logo, or an image that represents your brand.
Facebook and LinkedIn require that you have a personal profile running in the background. You may already use a personal account that you can add a “Business Page” to or you will need to set up a personal profile and then create the Business Page.
Check to see that your business is not already listed on Facebook Places and Google Places as they will already have a blank “Page” set up that you will have to claim as yours and verify it. You could end up with duplicate pages, or pages that have been made automatically that you will have to delete or merge!!