Social Media Platform Set-Ups
Social Media Platform Set-Ups each have their own individual layout specifications and features, such as image sizes. However, aspects they do have in common are that they convey visual impressions communicating your company personality, products, ethics, and services.
New social media platform set-ups with up-to-date Brand information, relevant keywords and quality images get you noticed. Customers on their own discovery and research journeys will look at a Brand’s social media when they are thinking about making (eg.) a purchase, visiting a venue or booking a holiday. Across the board, social media platforms have evolved over the last few years. Images are generally bigger, and there are many more marketing tools to contribute to your social media marketing campaigns. Many businesses are using Chat and Messages for customer services.
Prepare for New Platform Set-ups
After researching the social media channels that are relevant for your type of business, you will need to be prepared with the following information for the data input.
- Company details – address, contact details, etc
- Short Description
- Longer description
- Images for the Header, Profile, Footers (if applicable) and a collection of three to five images to portray your business for a first “album upload”.
Your Profile image is the “spearhead” image for your company that will show up when you post articles to the news feeds and make comments, so it will be the same for each social media channel. It could be your logo, or an image that represents your brand.
Facebook and LinkedIn require that you have a personal profile running in the background. You may already use a personal account that you can add a “Business Page” to or you will need to set up a personal profile and then create the Business Page.
Check to see that your business is not already listed on Facebook Places and Google Places as they will already have a blank “Page” set up that you will have to claim as yours and verify it.If you find duplicate pages or profiles that have been made automatically that you will have to delete or merge!!