Social Media Advertising
Showcase Products and Services with Social Media Advertising
Platforms such as Google and Facebook provide advertising that can be streamlined with people’s interests. The information collected includes location, interests, purchase history, career, and if they have visited your website. Social advertising campaigns use this information so you can tailor your ad to audiences who have an affinity with your brand. Receiving more relevant ads on their social media feeds means that people will engage more, follow, click on links (CTAs).
Designing a Social Media Advert
Designing a Social Ad can be focused on either building an awareness campaign or creating a ‘call to action’ (CTA) such as ‘buy now’. The flexibility of Social Ads means that campaigns can last just a few days or span out for an extended time. The budget you set facilitates how many people your Advert is displayed too.
- Create a buzz for an event/book launch/music release
- Expanding visibility by reaching out to connect with people whose interests are in line with your brand/services
- Generate a quick sale, offer, or give away.
First Think About…
- Where are your customers: location, geographic?
- What are their interests?
- How you can help?
- Social Platforms do they use?
- Time scales and budgets.
Where To Place Your Ads?
From a simple ‘boost post’ to designed campaigns, the scale of your Social Advertising can ultimately be the most flexible advertising medium. Building an Ad withing Social Media Platforms can be very specific. Varying image and video specifications mean that digital visuals have to be tailored for each platform.
Over time, results can be measured for each campaign with statistics provided by each platform. How many people did the Ad reach? How many clicked? These insights will enable you to propagate and grow and be more informed about how people respond and engage with your Social Adverts.
Recently the GDPR means that people have to consent to be sent relevant Ads through online marketing. Consent has to be made for the tracking cookies involved that aggregate the information from individuals.