Social Media Advertising
Showcase Products and Services with Social Media Advertising
Streamline your social media advertising to peoples’ interests using platforms such as Facebook, or Pinterest. Social media platforms collect data that includes location, interests, purchase history, career, and if they have visited your website. Tailor your ad to audiences who have an affinity with your brand using this information.
Your social advertising campaigns will send more relevant ads to potential customers social feeds resulting with people engaging more, following, and clicking on links (CTAs). The flexibility of Social Ads means that campaigns can last just a few days or span out for an extended time. Setting budgets will facilitate how many people your Advert is displayed too. Work social advertising into an overall strategy to help plan budgets over time. Social Media has become an effective advertising channel that can cost much less than other methods and is well worth including it in your wider marketing plan.
Designing a Social Media Advert
When Designing a Social Ad the end purpose of the campaign is taken into account. Is it for building an awareness campaign or creating a ‘call to action’ (CTA) such as ‘buy now’? It could be a product showcase video or a ‘How-To’. Consider the content creation costs in addition to the advertising budget. If you are just beginning with social ads, using a graphic would cost less, but you could re-purpose content already made. Image specifications can vary depending on the feed is will show up in, e.g, horizontal v portrait.
Create Short videos from quick mobile phone clips edited (cost-effective) or a more formal 10-minute video with text overlays. Upload the longer videos on other platforms, such a YouTube, thus making the extra costs more worthwhile.
- Create a buzz for an event/book launch/music release
- Expanding visibility by reaching out to connect with people whose interests are in line with your brand/services
- Generate a quick sale, offer, or give away.
First Think About…
- Where are your customers: location, geographic?
- What are their interests?
- How you can help?
- Social Platforms do they use?
- Time scales and budgets.
Where To Place Your Ads?
From a simple ‘boost post’ to designed campaigns, the scale of your Social Advertising can ultimately be the most flexible advertising medium. Building an Ad withing Social Media Platforms can be very specific. Varying image and video specifications mean that digital visuals have to be tailored for each platform.
Over time, results can be measured for each campaign with statistics provided by each platform. How many people did the Ad reach? How many clicked? These insights will enable you to propagate and grow and be more informed about how people respond and engage with your Social Adverts.
Make sure you are GDPR compliant. This means that in the EU people have to agree to be sent relevant Ads through online marketing, Have a system in place with Consent for the tracking cookies involved that aggregate the information from individuals as they browse your website.