People use Twitter to connect with their passions, share opinions and find out what is happening right now in the world. Because people are in a discovery mindset on Twitter, they are open to interacting with new businesses and connect to topics of interest to them. Twitter has become embedded in the marketing strategies of many businesses from large corporates to the local store near you!
Reasons to use Twitter for Business
- Easier to reach your potential customers/gain followers.
- Fast way to get a message out with links back to your website or App.
- To engage with customers in a brief concise way – to provide timely customer service.
- For posting updates about your products, services.
- For listening and researching other companies in your field and interests around your business subject.
- For researching particular subjects/topics and the conversations around them.
- For discovering and meeting new people – a great networking tool to connect with potential customers, brand advocates and influencers.
- For refining your brand or services that increase your brand awareness
- Help you stay on top of your industry segment and find out what is happening right now around the world.
Tasks: Twitter for Business
Planning out a time scale or tweet calendar, how many tweets a week (Recommended 25 per week)!
Creating your original content. Images need to be found from image banks or created specifically using photographs, graphics, or illustrations. Videos, short clips, gifs, and animations create more dynamic content for your Twitter feed.
Crafting Tweet messages that will resonate with your followers, and would be target followers needs thought and planning. Relating the moment to your product/service as a more focused approach to tweeting is an idea as with also Twitter conversations. Sometimes they will feel relevant to your business so you can make a Tweet to give support, understanding and relatable.
Curating content of real value to your followers. You can position yourself as a thought leader in your industry.
Find it, evaluate it, save it, share it.
Researching topics and trends that connect and resonate with your followers and would-be followers. Create lists on Twitter to segment subjects, including news and industry topics.
Research into RSS feed reader where you can subscribe to blogs, news sites. BuzzSumo is a great tool for finding the most shared posts on a given topic. Tap into trending topics by using a #hashtag in the search bar: a list of all the ‘happenings’ using that #hashtag will keep you connected. Explore Twitter Trending, which can be adjusted to the world or area near you.
Make sure content is relevant to your business, useful, entertaining, interesting. Make sure it is from a credible source by reading it properly and remember to attribute/give credit with @mention.
Scheduling Tweets according to your calendar/strategy. Tools for this are Twitter Dashboard, Hootsuite, Buffer. Get ahead with a week, month or yearly schedule! With a schedule in place, instant tweets of the moment can be added as and when to keep your twitter feed going.
Link shortening tools like Bitly, Hootlet, allow long links to your website to be shortened to fit into the 140 character tweet. Bitly allows you to customize them so you can include a relevant word in the actual link so spaces are not wasted.
Knowing your audience by using Twitter Analytics, and Audience insights ( search.twitter.com ) can help you gain an understanding of how people are talking about subjects.
The advanced search function narrows down your search for tweets to a specific segment or geographies.
Design services at KEM Social Media
Creating or Refreshing your Twitter Profile
Visually first impressions count. Your Twitter Business presence is a showcase for your business identity, your website, and products/services. The Header image can be changed to coincide and spotlight with an event, promotion or product news, a billboard for your business.
Is your profile up to date? Check your 160-word bio is still relevant and include useful information such as opening hours, location. Use a unique link, so you can track visitors to your site from Twitter.